Our strategic planning model uses a map-to-market process to connect your brand with your audience for the long term.

Long-term brand building requires careful and diligent management to maintain a consistent, relevant presence in the hearts and minds of your target audience. Our brand philosophy is derived from our proprietary Map-to-Market process, developed over 25 years, that allows us to dive deep into your target audiences and understand who they are and what motivates them.

strategy
  • Discover: Research, Orientation, Requirements and Concept Development
  • Data: Incorporation of Target Segments and Creative Process
  • Development: Brand Roadmap and Direction
  • Dissemination: Rollout and Final Execution

We would love to show you the process in detail, just ask.

A FAN FAVORITE

I have worked with Michael Walters Advertising for over 9 years creating 3 sample books as well as various update kits for our field sales teams. Every experience has been exceptional, from excellent customer focused work through innovative design and execution. They are my go-to creative group!
Jamie TreglioDirector of Product and Brand Management, Hunter Douglas®