Our strategic planning model uses a map-to-market process to connect your brand with your audience for the long term.

Long-term brand building requires careful and diligent management to maintain a consistent, relevant presence in the hearts and minds of your target audience. Our brand philosophy is derived from our proprietary Map-to-Market process, developed over 25 years, that allows us to dive deep into your target audiences and understand who they are and what motivates them.

strategy
  • Discover: Research, Orientation, Requirements and Concept Development
  • Data: Incorporation of Target Segments and Creative Process
  • Development: Brand Roadmap and Direction
  • Dissemination: Rollout and Final Execution

We would love to show you the process in detail, just ask.

A FAN FAVORITE

Morton’s posted its sixth consecutive quarter of same-store sales growth since the depths of the recession. We feel that Michael Walters Advertising’s social media and branding media implementation greatly helped us succeed in reaching our goals.

Roger DrakeSenior Vice President of Marketing, Morton's The Steakhouse