Our strategic planning model uses a map-to-market process to connect your brand with your audience for the long term.

Long-term brand building requires careful and diligent management to maintain a consistent, relevant presence in the hearts and minds of your target audience. Our brand philosophy is derived from our proprietary Map-to-Market process, developed over 25 years, that allows us to dive deep into your target audiences and understand who they are and what motivates them.

strategy
  • Discover: Research, Orientation, Requirements and Concept Development
  • Data: Incorporation of Target Segments and Creative Process
  • Development: Brand Roadmap and Direction
  • Dissemination: Rollout and Final Execution

We would love to show you the process in detail, just ask.

A FAN FAVORITE

Professionalism and exceptional customer service…I am happy to say those are two things that immediately come to mind when working with MWA. It has truly been a rewarding experience for us. Whether the assignment is to design the message for broadcast or print media; research and produce a media plan for our local franchisees; provide a post-campaign analysis or create an impactful creative campaign, we have a true partner in the team at Michael Walters.
Chris BuitronChief Marketing Officer, Senior Helpers