SEO and PPC help get your brand visible in search engines.

Make sure you are found when a consumer is searching. Simple premise, complicated algorithms. We have a dedicated team of people focused solely on SEO/SEM. They live and breathe analytics and helped make us a Premier Google Partner.

seo

RESEARCH & BASELINE

We start by learning about your organization and your internet marketing goals. This allows us to identify target market behavioral patterns (who visits your site, when and why) and help us bring even more visitors to your site (which is what SE0 is about!) We will also create a keyword map, which is a visual representation of which pages should target which keywords on a per-page, per-keyword basis. We will baseline the current search engine rankings for the entire keyword universe in all of the major search engines. This baseline will allow us to identify where the rankings are currently positioned so that we can measure the ranking improvements over time.

ON-SITE OPTIMIZATION

We will do a technical review of your site and domain architecture (how your site is set up on the back end), and create a document of recommended changes. This will help us to determine which factors on the website can be improved or need to be changed.

OFF-SITE OUTREACH

The value of your inbound links from third party Websites is the largest factor in SEO. Establishing these links on your behalf is one of MWA's strengths. This process — known as content marketing, link building, or outreach — is one of the hardest and arguably most important ingredient in achieving optimal search engine results. Content marketing is the most effective way to both increase your inbound links and also help improve brand visibility.

REPORTING & ANALYSIS

Reports are sent monthly and consist of the following: Evaluating your site's search engine ranking position; monitoring web analytics traffic and conversion data and monitoring call tracking reports; identifying new keyword opportunities; and recommending ongoing SEO and link building tactics.

A FAN FAVORITE

The results from the first 3 months of working with Michael Walters Advertising have been incredible. Our university received 1600 applicants when our goal was 400. Now that's what I call creating results.
Jeremy MishlerAssociate Vice President for External Relations, Ferris State University