Media buying and planning that combines digital and traditional to make the perfect one-to-one media plan.

The best message in the world will fail if no one sees it. We use the data we receive from digital campaigns to define your consumer and their actions. Then we take that intel to create a targeted, cost-effective, one-to-one media strategy.

Media planning cycle

planning

Our team will align media placement with the brand strategy and then select the best medium to reach your target demographic. Our team will focus messaging while optimizing budget. There are continual balance changes in the channel/station activity and programming with branding placement strategy. But we leverage our media relationships to negotiate the best plan, maximizing the investment by obtaining optimal rates with valuable bonus opportunities. We look at the entire picture for the best benefit of our brand.

By the numbers

Michael Walters Advertising helped Olivet's new website receive 398% page views.

398%

After launching the new Olivet website, new user traffic increased 795%

795%

Olivet's new website increased 802% with unique visits

802%

A FAN FAVORITE

We chose to work with Michael Walters Advertising due to their longstanding Chicago heritage and deep connections in the advertising industry. Their track record and experience in planning and buying is unrivaled. We’ve seen tremendous success with the campaigns and solutions Michael Walters has brought forth in solving our business challenges. Their culture is strongly built on Christian ethics and they are truly tons of fun to work with.

Brian WertzSenior Marketing Manager, Maggiano's Little Italy

We work with such a friendly network of people