Now for

For its new product launch, MWA created two :15 spots that were similar in look and feel but one targeted millennials for Rewards Checking and the other targeted boomers for Ultra Checking. When programming crossed both demographics, the spots would run as a :30 to advertise both products and reach both targets.

By the numbers


1644% increase in new Rewards Checking accounts


827% increase in new Ultra Checking accounts


381% increase in new Account Balances

Behind the scenes

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