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Senior Helpers Recruitment National Commercial
New commercial designed to showcase the Senior Care, Only Better look and feel designed by Michael Walters Advertising to elevate the existing Senior Helpers brand.
Senior Helpers Website Evolution
Website integration of Senior Care, Only Better look and feel designed by Michael Walters Advertising while also showcasing Senior Helpers’ differentiators in the senior care industry.
In an effort to promote brand awareness for Senior Helpers’ new Parkinson’s Care program, Michael Walters Advertising created a direct mail campaign to target both family caregivers and seniors with Parkinson’s. The goal of the campaign was to introduce the new Senior Helpers “Senior Care, Only Better” brand to the marketplace while also highlighting the benefits of their services and showcasing their unique Parkinson’s program and its superiority to other programs in the marketplace.
To zero in on Senior Helpers’ smaller markets, MWA recommended a more targeted approach using Pandora advertising to reach their female-centric demographic. Through targeting by county, Senior Helpers was able to get as specific as possible in their strategy to reach the consumer and further roll out their new “Senior Care, Only Better” brand.
Valentine's Day 2017 Infographic
We designed an info-graphic around the idea of seniors and romance to be distributed just before and leading up to Valentine’s Day 2017. The info-graphic has been placed on 1,113 sites, reached an estimated 71.5 million impressions.