Now for the fun stuff
Olivet "My Story" Commercial
Olivet Nazarene University chose Michael Walters Advertising when they saw that we understood their mission. That we understood they wanted to serve people who wanted more than just a better job. They wanted to be better role models. Better people. Live better lives and make a difference. When you understand that and speak their language, consumers respond.
Olivet Rebranding Website
Your website is your public persona. Make sure it speaks the same language as your brand. Then make it responsive and SEO-optimized and see what happens next.
This is my Story
The new Olivet campaign highlights students living their story, their way. The bold and contemporary style energizes the Olivet mantra to take your life from where you are to where you will be.
Most of us travel the same route every day, which means you will regularly see our billboards. With placement along highways, busy roads and in areas where it is difficult reaching people, we greatly increase our clients visibility.
By the numbers
Visits increased from 44,000 to 396,000
Views increased over 500%
Conversions soared from 679 to 7,688