NOW FOR THE FUN STUFF
Holiday Retirement - My Amazing Life Story
To create a cohesive campaign for over 300 communities, each with its own unique name, Michael Walters Advertising created the Mr. Holiday persona. Mr. Holiday conducted interviews and testimonials and allowed us to talk about the key attributes that all Holiday communities share, regardless of market. Use of actual residents gave the campaign tremendous authenticity.
A Life's Story
Every life has a story and everyone is unique. When we told those stories, consumers listened and responded. Food and nutrition are a huge part of the Holiday lifestyle.
Holiday Retirement Recipes Magazine
One of just the little perks of being apart of the holiday community...recipes that go with every palette.