Here's Our Plan
When you make healthcare marketing proactive, that's good medicine.
Adventist Health Bakersfield increased their position among the community +8.3 net points as the preferred hospital for heart care. It increased their position among the community +7.9 net points as the preferred hospital for the treatment of stroke.
Cancer doesn't fight fair. That's why it was our job to make sure their advertising message didn't either. We pulled no punches when it came to this important brand attack.
Education is the Best Medicine
Outreach is the core to any good healthcare system. Adventist asked Michael Walters Advertising to contribute to this cause and we were glad to help. Sometimes the most important thing we do as an advertising agency has nothing to do with advertising.
We're not doctors, but we can save a life.
Although surpassing our quantitative goals feels great, the best kind of feedback we receive comes from community members. Patti Hobin from Tehachapi wrote to the local newspaper to explain how her husband's decision to visit Adventist Health Bakersfield was influenced directly by the TV ads we created; it brought him to the doctors who saved his life.
How to make a large network seem like a local partner
For Adventist Health Bakersfield, we featured local residents and staff to become a trusted partner and stop patient migration.
By the numbers
34% improvement in recall
37% improvement in stroke preference
62% improvement in best heart hospital