Here's Our Plan

When you make healthcare marketing proactive, that's good medicine.

Often in healthcare, consumer decisions are made as the need arises. We partnered with Adventist Health and created a campaign to get consumers to think proactively: to make a plan. That plan is Adventist Health Bakersfield. Adventist Health Bakersfield increased their position among the community +8.3 net points as the preferred hospital for heart care. It increased their position among the community +7.9 net points as the preferred hospital for the treatment of stroke.

By the numbers

34%

34% improvement in recall

37%

37% improvement in stroke preference

62%

62% improvement in best heart hospital

Behind the scenes

Fan favorite

I am a believer! We have received more communication, support and visits from Michael Walters Advertising than we have ever gotten from our local buyers. They cut our costs and increased our spots on TV, Radio and outdoor. Keep it up!
Jimmy PhillipsDirector of Marketing/Communications, Adventist Health